Manyanu “fashion show led Independence Day” has come
Kai Shun Fashion Co., Ltd. was established in Shenzhen in 1997, is a set design, production, sales and efficient management of the brandoris watches
as one of the professional women’s company. The company employs about 500 people, covering a total area of 7,000 square meters, of which more than 2500 square meters of manufacturing space, production capacity of more than 250 thousand months, more than 3000 square meters of logistics distribution center and service platform are in the same industry at the advanced level.
Kai Shun Fashion Co., Ltd. was established in Shenzhen in 1997, is a set design, production, sales and efficient management of the brand as one of the professional women’s company. The company employs approximately 500 people, covering a total area of 7,000 square meters, of which more than 2500 square meters De manufacturing space, oris
production capacity of more than 250 thousand months, more than 3000 square meters of logistics distribution center and service platform are in the same industry at the advanced level.
Manyanu as the company’s management letter Kai Ten women’s brands in Shenzhen, one of the major shopping centers in the country has more than 500 counters, store. Years, Manyanu with a unique design concept, not only won numerous awards, also won the world pro-gaze.
Manyanu inspiration can be traced back to the sixties and seventies of last century’s European fashion revolution. She followed the fashionable ladies of Europe’s cultural essence of the “fashion”, “leisure”, “comfortable” for the design. Her interpretation of a positive attitude towards life. Unrestrained expression of modern urban women, freedom and their lives on the pursuit of fashion and quality. Manyanu brand mission is to enable women who wear Manyanu friends, distribute them from the inside of the unique charm and inspire their confidence, so that they fall in love with yourself, enjoy yourself, I believe this world, unique of their own, than they imagined, and more attractive!
It is based on this concept, in this Manyanu China (Shenzhen) International Brand Clothing & Accessories Fair, the strong launch of the 50 booth exhibition area of 450 square meters, which are second to none in the previous exhibitions. Manyanu of “self-confident, take-off, leading Manyanu Independence Day Show” theme, designed by The Clothing & Accessories Fair, will Manyanu onto a new journey – the road of internationalization.
In this exhibition will be held during the theme of “self-confident, take-off, leading Manyanu Independence Day fashion show,” The large-scale clothing conference. Manyanu 09 Women will be a strong spring and summer, full of visual impact of the new concept to show the other women in a romantic and feminine. To re-interpretation of women’s unique charm, personalized to highlight the extraordinary demand by women once again stressed the Manyanu to the standard of self-confidence of women to the spirit of the brand label.
The runway shows events from all over the country to employ more than 20 outstanding models, fashion in this conference, the display of spring and summer clothing will be installed in 2009 mainly supplemented by the concept of clothing. The fashion show is divided into the Viking Princess, AVRIL (Avril children) and the circle of the three themes. Viking Princess is produced by Mattel Barbie Princess series of one lovely elegant appearance, deeply loved Barbie’s followers. And give new meaning to her, became a reality, dressed, beautiful, elegant as a representative of the people, fabric texture and feel of the dual emphasis on integration, comfortable feel, appearance and personality effects on people at the moment put it down. Avril children keyword is PARTY, punk, rock, cartoons, treason, BAD GIRL, hip-hop skateboard, straightforward, tattoo, travel, make-up. Colors in the silence experienced 07,08 after two seasons, where the season marked the return of the trend, clever low purity of color to look light and natural throughout the season. Elegant, chalky, and close to the elegant sophistication of neutral color. The great emphasis on the individual’s own characteristics of color, emphasizing individuality, there is implicit meaning. Sky blue and wine red body weight in dark gray and other colors of the heart surrounded by people. Circle of life is synonymous with the workplace, romantic elegance and lively attire without losing disclosed under the free and open to spiritual power. To a city from the forest will be dancing in the wizard will appear on T stage, the design is smooth, elegant, whims and natural.
Throughout Manyanu the fashion show field, fashion, air, a quality, a feature that not only show Manyanu Women brand integration with the international trend of the trends, but also enhance the competitiveness of products, the brand also reflects Manyanu Women The forward-looking, so as to Kai letter will Manyanu build brands for the international women’s lay a good foundation.
In addition, this exhibition period, a letter from Shenzhen Kai Fashion Company Limited, Shenzhen Garment Industry Association and clothing co-host of Manyanu Times Chinese clothing agency summit and Manyanu Shenzhen of China department store fashion industry forums were on July 10, 2008 pm and July 11 at the Shenzhen Convention and Exhibition Centre.
The Chinese apparel agent Manyanu Summit theme of “visual merchandising to create results,” the image from the terminal, including its main store image, window display and so the role of the brand value to set. The Manyanu Shenzhen of China department store fashion industry forum will the internationalization of China’s domestic brands to explore the road of transfiguration, Forum keynote, passion and expert comment in the form of interaction to start. Kai Shun Fashion Co., Ltd. Shenzhen, the two forums as the only clothing organizers, and will participate in this forum apparel marketing experts, the apparel industry association leaders, the country is principally responsible for major shopping centers and along major media and leadership Women of the internationalization of Chinese brand development.
Manyanu the future direction of his summed up as: 1.6 surface words. Point will create for the international women’s Manyanu brand. 6 side of the image from the terminal, R & D, production and logistics, marketing, team building and corporate culture to achieve the six a central point.
Manyanu new challenge is to re-interpretation of women’s unique charm and personality demonstrate a remarkable woman. In the continuation of women’s cultural essence of Europe, based on the development of the original design team commissioned two of three design teams, and the third design team develops a new generation of high-end design Manyanu products and increase in the near future Manyanu The fourth design jewelry design team. Meanwhile, Manyanu also hired design director from Korea Mr. Yin Taigao, he worked in Italy for several international brands as design director and marketing director of the office, 15-year career, his work with enthusiasm and professionalism speed up the process of internationalization Manyanu addition, Kay is also believed the company was established in Milan, Italy Manyanu studio, which comprises mainly of local design is composed of Italy, the studio take Manyanu 30% of product development work.
With the continuous expansion of product lines, product prices Manyanu regions is widening, now has now expanded on the original basis for the 150RMB-6000 RMB, the changes have also adapted to the steady 25 to 35 years old, but no lack of energy, mature, but no lack of fashionable and popular urban women of different grades of products.
In order to further integration and international women’s brand, Manyanu improve their product design in addition to R & D, but also pay more attention to store image design. Kai Shun Enterprise Planning Department staff have conducted field visits to Japan, South Korea and Italy in Milan, in cooperation with partners, the bills are introduced in a consistent Manyanu image of the current development of the new store. The new store this year Manyanu image design will be July 10, 2008 the eighth community on the new International Fashion Fair appearance.
And the store is doing a good job matching the image window display, in addition to setting up a special Manyanu steering the shop windows of major department, the display of goods outside the guidance will hire 3-5 outstanding performance in the Terminal Services Koreans do Terminal Services guide. Next year in May, a letter will in Huizhou Kay additional 50,000 square meters of production plants. By the end of May 2008, general manager of Sun Quan personally handsome good team to the Huangpu River in Sichuan, Hubei Ezhou, Huaihua conduct site visits and other local manufacturers to establish strong partnerships. In Shenzhen, Shanghai, Beijing, Wuhan set up 4 distribution centers, the product dispensed by the four regions to reduce the logistics cycle.
Kai Shun senior leadership through participation in various clothing from the International Forum continues to incorporate new ideas, new information and thus Manyanu products, management, marketing and other aspects of drastic improvement. The company further improve the distribution of domestic sales, while active in overseas expansion, which is expected in August this year, the first in Saudi Arabia, Dubai Manyanu flagship store will be officially opened in 2009 Manyanu also in Tokyo and Seoul have created Manyanu flagship store, 2010, Kai Shun company in Milan, New York, Paris, France, and Taiwan and Hong Kong and gradually set up Manyanu brand stores so Manyanu shops in every corner of the world continue to take root .